When Mass FX was brought on to animate UI elements for the launch of Frame.io’s integration with Adobe Creative Cloud, we saw an opportunity to build a cohesive motion system that felt as seamless as the workflow itself. Two flagship marketing assets. One brand re-launch.


Expertise

  • Creative Development
  • Motion Design
  • VFX

What is Frame.io?

A narrative-driven brand film following the fictional outdoor company Marten Mercantile through every stage of the production process showcasing the full Frame.io platform and its seamless integration across the Adobe Creative Cloud ecosystem.

Bryce Hall

A documentary-style case study follows concert photographer and director Bryce Hall and his solo Camera-to-Cloud workflow.

Real software rebuilt frame by frame.

Panels, toggles, file thumbnails, and share links. were carefully reconstructed in After Effects and composited over the live footage where needed. This gave the editorial team full control, allowing UI elements to be paused mid-animation, held for narration, or time-compressed to match the pacing of the edit.

Intelligent Illumination

To visualize the intelligent design behind the UI experience, we developed a subtle animated glow system that activates as enhanced features come into focus.

In the End

We made a highly technical workflow feel intuitive, approachable, and engaging. By pairing the accuracy of UI design with thoughtful, elegant motion, we transformed complex product interactions into an experience that feels seamless to follow. SAAS marketing needs to communicate not just what the platform does, but how effortlessly it works.

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Next Project:

CBS + Fulwell 73 Productions // HBO Max

Friends: The Reunion