Teaming up with local video agency, Lumenati, Brooks Running called for this Colorado crew to launch the new Ghost Max line. To show off the comfortable features, Mass FX brought the audience inside the new Brooks Ghost Max running shoe.


  • Creative Direction
  • VFX Supervision
  • 3D Animation
  • VFX
  • Motion Graphics
  • Color Correction
  • Sound Design
  • Editing
lum ghostmax hero na 16x90
lum ghostmax hero na 16x91
lum ghostmax hero na 16x92
lum ghostmax hero na 16x93
lum ghostmax hero na 16x95
lum ghostmax hero na 16x97

The Ghost Max

The new Ghost Max features Men's and Women's shoes available in four colorways. The Mass FX team optimized, textured, and created 3D product renders of the shoes showcasing the style, comfort, and color options.

Social Campaign

From the hero creative, Mass FX created 150 additional deliverables tailored to each major social platform to amplify the campaign reach.


Creating a photoreal shoe in 3D meant using both hard- and soft-surface modeling. Using a physical prototype for reference, Mass FX photographed textures and created shaders to match the textures for a shoe you could reach out and touch.

The Brooks City

The opening sequence of the hero spot features a dynamic, fly-through shot of a cityscape that seamlessly merges live action footage with the full CGI world created in Unreal Engine. Here's a breakdown of building out the city in Unreal Engine to match the location for the opening exteriors.

Keysight Does That 2400x1000

Next Project:

Keysight Technologies

Keysight Does That