The Ghost Max
The new Ghost Max features Men's and Women's shoes available in four colorways. The Mass FX team optimized, textured, and created 3D product renders of the shoes showcasing the style, comfort, and color options.
Teaming up with local video agency, Lumenati, Brooks Running called for this Colorado crew to launch the new Ghost Max line. To show off the comfortable features, Mass FX brought the audience inside the new Brooks Ghost Max running shoe.
Expertise
- Creative Direction
- VFX Supervision
- 3D Animation
- VFX
- Motion Graphics
- Color Correction
- Sound Design
- Editing
Social Campaign
From the hero creative, Mass FX created 150 additional deliverables tailored to each major social platform to amplify the campaign reach.
Behind-the-scenes
Creating a photoreal shoe in 3D meant using both hard- and soft-surface modeling. Using a physical prototype for reference, Mass FX photographed textures and created shaders to match the textures for a shoe you could reach out and touch.
The Brooks City
The opening sequence of the hero spot features a dynamic, fly-through shot of a cityscape that seamlessly merges live action footage with the full CGI world created in Unreal Engine. Here's a breakdown of building out the city in Unreal Engine to match the location for the opening exteriors.