Pulling together designs from the science of biology, the main title design was meant to be simple and evoke the complexity of the field.
Narrated by Mark Ruffalo, Cracking the code: Phil Sharp and the Biotech Revolution tells the story of a Kentucky farm boy turned Nobel-prize winning scientist. The discovery of mRNA needed animated science communication to help audiences grasp the pivotal moment for biotech science.
Expertise
- Creative Direction
- Design Package
- Motion Graphics
- Visual Effects
- 3D Animation
- Main Title Design
AI Cleanup
The film starts back when Phil Sharp was a little boy on a tobacco farm, and the archival imagery came in all shapes and sizes. Utilizing AI to clean up the imagery let even the smallest sources look good on a theater screen.
Original ImageCleaned Image
Original ImageCleaned Image
Science communication strikes a balance between accuracy and understandability for audiences that don’t have advanced degrees. Our science explainer animations set the stage of physical microscope viewing while taking artistic license to give audiences a deeper view of something you could never see yourself with today’s technology. The explainers needed to turn complex science into watchable story points.
Phil Sharp has dyslexia, and it was important to the story to have a moment of empathy with his experience as a child. Creating a visualization of how dyslexia might feel for a boy helps the audience understand the difficulties he had.
A film with so much archival meant taking a light touch to the document and photo treatments.