We thrive on creative challenges! Elastic wanted to find a new and creative way of demonstrating how their technology works while maintaining their playful and abstract animation style. Visually engaging metaphors coupled with Elastic’s cheerful color palette make for some tasty and informative eye candy.
Elastic’s search-powered solutions are utilized by everyone from Adobe to Netflix and Uber to Walmart. When new features of their software are deployed, they turn to Mass FX to convey the nuanced complexities in a simple and appealing way. With some clever and engaging animated explainers, we help Elastic’s customers understand the concepts and features of their products while reinforcing their brand identity.
Expertise
- Creative Direction
- Storyboarding
- 2D Animation
- Graphic Design
- Sound Design
Yeah, but how does it work?
Keep It Simple
Our team partnered with Elastic’s designers to hone the look of their abstracted UIs. We wanted to accurately convey the functionality of their tools without overwhelming the viewer with visual detail. Our solution was to illustratively interpret the product UIs and only display key buttons, labels, and copy. It’s more about seeing how the data and information moves rather than needing to display every detail. This helped keep the videos fresh—both from a design perspective, but also prolonging the shelf life as the represented UI updates and evolves.