By finding surprising or unlikely places where data is hiding in the world around us, we helped Elastic with a web-based, limited series connecting the executive perspective with the value of generative AI in an ever-changing landscape.
These videos explore how Elastic leaders are using generative AI and the power of search to transform core business functions. From IT and security to customer support, the power of harnessing high-quality data emerges as the key to moving teams towards being future-ready.
As Elastic executives used analogies from their lives to illustrate how generative AI will transform their organizations, we utilized supporting overlay animations as well as mini-explainers to make those concepts more easily understandable to the viewer.
We needed a mechanism to illustrate how AI finds useful data to mine embedded all around us hidden in plain sight. An AI scanner was our solution!
Generative AI only works when powered by filtered, well-structured data. We used Elastic brand shapes to represent how their processes organize data so it’s useful and precise.
Brand storytelling is a powerful tool as business leaders aim to rise to the top of the slop. Generative AI can be useful, but it’s also creating a sea of same, focusing on quantity over quality, and a series like this helps set Elasticsearch apart.