In addition to a broadcast promo, each subject got their own story told in mini documentaries. These short films showcase the surprising ways the FIRST program supports our subjects in their diverse careers.
Who would have thought that robotics and basketball shoes have so much in common? The "Get Anywhere" campaign highlights how individuals with STEM backgrounds can apply their skills to…well…get anywhere!
Expertise
- Brand Storytelling
- Video Production
- Editing
- VFX Editing
- Motion Design
- Sound Design
- Color Correction
- Social Cutdowns
Telling the Story
Bots and Ballers
Logan, a design engineer at NIKE, incorporates science into his shoe designs worn by LeBron James and Simone Biles.
E I E I…OH!
Sarah, a senior product manager at John Deere, applies lessons from FIRST to the development of an autonomous tractor, helping to make food harvesting and distribution easier and more cost-effective.
Mentorship Takes Flight
FLIGHT robotics not only propelled Erin’s career at RTX in commercial avionics but also provides her with fulfillment as a mentor and coach to the next generation.
Stretching the Reach
In addition to short films and broadcast spots, we also created social media content to expand the campaign footprint and play as a featured story on Fast Company’s website.
Designing Their Stories
Roto and bold text treatments bring our subject IDs to life a bit bolder than a simple lower third.