The Radar Scene Emulator (RSE) is so new, we didn't have the ability to film the final product, so we created a 3D model that could show off what it was capable of.
The Keysight Radar Scene Emulator is revolutionizing the autonomous driving industry, and Keysight needed a video to make an impact at the 2022 CES product launch.
Expertise
- Creative Direction
- Production
- Visual Effects
- 3D Animation
- 2D Animation
- Motion Graphics
3D Animation
2D Overlays
In order to replicate a visual of what autonomous driving vehicles see via radar, our creatives used 2D overlays to represent distance from objects, labels and detection.
Hologram
For a more interactive experience at the CES conference, we created a hologram using the "Pepper's Ghost" technique that allowed viewers to watch the RSE open up and see the radar in action.
Our geometry teachers would be proud!
Before teaming up with the incredible creatives at Czarnowski, we put on our own hard hats to create and test mock ups of how we can pull off a hologram.
Prototyping before the final build
Finalizing the lighting, angles and effect took a lot of back and forth between the teams. We had to make sure everything was working just right with the angles before we went all in on the build.
Seeing it in action
After many tests, we were able to incorporate our hologram into their mock RSE unit, creating a huge hit at the Keysight CES booth. Below, you can see it in all it's glory on launch day.