To capture the full scope of Keysight’s achievements, we crafted an edit that blends footage from the client’s library with highlights from our own archive of past collaborations. All of this was brought together within a newly built, custom-designed world that visually showcases the diverse industries Keysight influences.
To help our friends at Keysight celebrate their 10th anniversary, we developed a brand anthem showcasing their engineering breakthroughs as well as looking to the future to ask, “What’s Next?”
Expertise
- Brand Storytelling
- Creative Development
- Editing
- Motion Design
- 3D Lighting & Texturing
- 3D Modeling
- 3D Animation
Telling the Story
Islands in the Data Streams
Keysight is constantly advancing what’s next in engineering, so we took a literal approach - transforming the industries Keysight empowers into the words “What’s Next.” Each letter serves as its own “island,” representing a specific sector where their testing solutions drive innovation and development.
Evolution of Light
Getting just the right balance of Keysight’s brand colors as well stylized reflections and glows was an iterative process achieved through evolving styleframes. Once the look was set, we were able to apply this look across the entire piece, achieving visual cohesion.
Dialing the Look
We achieved the desired look by layering multiple 3D passes in comp, giving us precise control to fine-tune every detail, especially dialing in that perfect shade of red!
Video Wall
Keysight has a robust set of product lines, so we created a flexible video wall capable of displaying a wide variety of supporting clips - and easily updating them as needed. Using a rig built with UV passes and cryptomattes, we gained precise control over assigning content to specific screens in comp, streamlining the workflow and boosting efficiency.