Various departments within Lyft turned to our team to create a series of quick, easy "How To" videos for their various offerings. We created a format that could be re-used between airport rides, rentals, lux, repairs and self-driving cars.
To present the newest features and updates, Lyft brought Mass FX on to create a series of “How To” digital shorts in a branded package.
Expertise
- Scripting
- Pre-Production
- Production
- Post-production
- Motion Graphics
A series of how do ya do's
Lyft Driver Centers
Lyft Driver Centers are beginning to pop up all across the country and it's valuable for drivers to understand the value of them. We helped tell that story in a fast-paced, fun format. Our team planned to fly to seven cities across the US to capture the media needed for this series.