After diving into Semgrep’s brand guide, we explored a range of visual directions to develop a style that felt fast, smart, and full of momentum. From glowing data trails to abstract tech-inspired visuals, each iteration helped refine the look into something clean, modern, and distinctly Semgrep, giving us the perfect visual language to help tell their story.
Mass FX was proud to handle every aspect of production for the live webinar launch of Semgrep’s AI-powered code security detection tool. The result was a launch that not only communicated clearly with Semgrep’s developer audience, but also reinforced the brand with a polished look that felt as sleek and powerful as the code behind it.
Expertise
- Creative Development
- Live Production
- Set Design
- Motion Design
- Broadcast Graphics
Developing the Developer Look
Packaging the Message
From the opening sizzle reel and real-time graphics package to the set design and product explainer, every element was crafted as part of one cohesive experience. Lower thirds, transitions, and motion backgrounds all carried the same glowing, high-tech energy as the sizzle reel, helping the webinar feel polished, cohesive, and unmistakably on brand.
Set Up For Success
To make the webinar feel less like a standard webcast and more like a fully branded experience, we developed a set design aesthetic that brought the campaign’s visual language into a physical space. From dimensional logo moments to custom wall graphics, every element was designed to feel modern, approachable, and camera-ready.
Bringing a Global Story Together
Even though we filmed in locations around the world, the final piece still feels cohesive, connected, and true to the client’s vision.
Let Us Explain
We created a standalone explainer designed to both support and extend the life of the webinar. This high-level walkthrough of how AI-powered detection works fit seamlessly into the presentation while also serving as a lasting asset within the broader deliverables package.