Director Jeff Orlowski takes an unflinching look at social media addiction in The Social Dilemma. Mass FX designed and integrated the fictional social media platform used throughout the narrative sequences in the film and the documentary graphics package.


Services

  • Title Design
  • Visual Effects Supervision
  • Motion Design
  • Character Animation
  • Infographic Animations
  • Visual Effects and Compositing

VFX Breakdown Reel

Take a peek behind the scenes with this breakdown of the animation and visual effects in the film.

Faux UI Design

In the narrative portions of the film, it was necessary to create an original social media platform that combined the aspects of the major existing social platforms. Our team designed the platform plus data readouts and control panels for the AI world to control.

Behind the Scenes

A tight schedule meant Mass FX used developer apps to create practical props with the working faux social media platform to appear in the scripted portions of the film. Plus, as the film progresses, more and more of the main character's world gets overtaken by his obsession with social media. This required extensive visual effects to create the world inside our phones where the algorithms operate as a projection of Ben's experience.

Character Animation

To tell the backstory of the main character, Tristan, Mass FX designed a vectorized world to bring to life the digital spread of information and the emotional impact of Tristan's experience at Google.

Our Awards

  • Cinema Eye Honors, Nomination for Outstanding Achievement in Graphics - 2021
    Cinema Eye Honors, Nomination for Outstanding Achievement in Graphics
    2021
  • Netflix Original, Top 10 Films of 2020 - 2020
    Netflix Original, Top 10 Films of 2020
    2020
  • Sundance Premiere - 2020
    Sundance Premiere
    2020
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