This campaign highlights the significant risks associated with impaired driving, from financial and legal consequences to the potential loss of relationships, respect, and more. It urges every driver to consider the critical question: "What’s riding on my sober driving?" This reflection reinforces the importance of making responsible choices for the safety of everyone on the road.
Our partners at Heinrich Marketing approached us with an exciting challenge: to bring their creative vision for the 2024 Wyoming Sober Driving Campaign to life.
Expertise
- Illustration
- 2D Motion Graphics
- Editing
- Sound
Wyoming Landscape
To ensure our statewide campaign resonated with a diverse audience, we developed multiple landscape designs that authentically reflected the natural beauty of Wyoming. These designs were carefully crafted to capture the essence of the state, making the campaign relatable and impactful for all residents.
Social Campaign
Every successful campaign must be adaptable, with content tailored to various formats and platforms. Our team meticulously designed and edited a series of concise, shareable videos, ensuring they were perfectly suited for all social media. These bite-sized pieces were crafted for the State Department to easily distribute across social media channels, effectively engaging audiences throughout the state.
Print Collateral
Mass FX delivered a comprehensive suite of print-ready graphics, extending the campaign's reach through various channels. The Heinrich design team expertly crafted a diverse range of print collateral, including billboards, gas station signage, and convenience store ads, ensuring consistent and impactful messaging across all touch points.